---
title: "Ferrari’s Milan IPO Seals the Deal"
description: "A blow-by-blow account of the Italian supercar firm’s debut on its domestic stock market."
date: "2016-01-04"
modified: "2019-02-21"
authors:
  - name: "David Traver Adolphus"
    link: "https://www.thedrive.com/authors/david-traver-adolphus"
url: "https://www.thedrive.com/news/1506/ferraris-milan-ipo-seals-the-deal"
categories:
  - "Ferrari News"
  - "News"
  - "News by Brand"
tags:
  - "Ferrari"
  - "satire"
---

# Ferrari’s Milan IPO Seals the Deal

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/archive-images/010416_ferrariipo_hero.jpg>)
*\<em\>www.thedrive.com</em>*

Monday morning, Milan. *Un nuovo traguardo. E una nuova partenza!* A new milestone, a new start! So said Sergio Marchionne, announcing [Ferrari’s domestic market stock IPO in Milan](<https://www.bloomberg.com/news/articles/2016-01-03/ferrari-spinoff-puts-focus-on-marchionne-s-fiat-chrysler-revamp>), completing its corporate divorce from Fiat-Chrysler. Together with [Borsa Italiana](<https://www.borsaitaliana.it/homepage/homepage.htm>) CEO Raffaele Jerusalmi and Italian Prime Minister Matteo Renzi, among other exquisitely dressed white men, Marchionne breakfasted on [red wine](<https://www.wineaccess.com/store/red-wine/>) and sweet cheese in the Borsa by Ferrari© Trading Pit, part of the newly-launched Finance by Ferrari© Collection, available exclusively at Ferrari Classiche© Authorised Financial Markets.

“The choice of Ferrari to go public in Milan confirms the central role of the Italian Stock Exchange, increasingly recognized internationally as a center of reference for the valuation of securities and expression of luxury-ness,” said Jerusalmi, resplendent in red and yellow driving shoes, slacks, blazer, underpants, cufflinks and contact lenses.

Initially priced at €43, [Ferrari trading halted several minutes later](<https://www.theguardian.com/sport/2016/jan/04/ferrari-shares-stall-on-milan-stock-exchange-after-trading-suspended>) after automatic circuit breakers kicked in due to a freefall in prices. (Note: A Ferrari spokesperson later explained [this is routine](<https://www.thedrive.com/supercars/1053/supercar-headaches>), but the engine would have to come out, and the fuel bladders would probably cost $15,000 to repair). By the time Lunch by Ferrari© rolled around, however, Marchionne and company were dining on a light meal of short rib agnolotti with black chantarelles, and the price had rebounded. “Ferrari é vinta tutto!” said Marchionne, proudly unveiling Milan’s new motto, freshly carved into the facade of the city’s historic [Basilica Santa Maria delle Grazie](<https://whc.unesco.org/en/list/93>) by Ferrari©.

![010416\_ferrariipo\_art.jpg](<https://www.thedrive.com/wp-content/uploads/content/archive-images/010416_ferrariipo_art.jpg>)
**Eric VANDEVILLE/Gamma-Rapho via Getty Images**

Closing the day, Ferrari announced a slate of new models for 2016, including the Ferrari F12berlinetta Ferrari Edition by Ferrari; the Ferrari 488 GTB-S Speciale Challenge Cup T Spyder; Ferrari California Mille Miglia Coupe Evoluzione; and new the Ferrari FF (now renamed the Ferrari Ferrari Ferrari, or Ferrari FFF).\*

\*Okay. So that’s not *exactly* how it went down. But it really was a [wild day for Enzo’s boys](<https://www.theguardian.com/sport/2016/jan/04/ferrari-shares-stall-on-milan-stock-exchange-after-trading-suspended>) on the Milan stock market.

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