---
title: "Volkswagen’s New Atlas SUV Ad Implies a Whole Lot of Hanky-Panky"
description: "The new ad, called \"Luv Bug,\" features a growing family and a series of ever-larger VWs in which to get busy."
date: "2017-03-20"
modified: "2017-03-20"
authors:
  - name: "Max Goldberg"
    job_title: "Associate Editor"
    link: "https://www.thedrive.com/authors/max-goldberg"
url: "https://www.thedrive.com/new-cars/8477/volkswagens-new-atlas-suv-ad-implies-a-whole-lot-of-hanky-panky"
categories:
  - "Culture"
  - "News"
  - "News by Brand"
  - "Volkswagen News"
tags:
  - "Atlas"
  - "Beetle"
  - "Car Commercial"
  - "jetta"
  - "suv/crossover"
  - "Tiguan"
  - "Volkswagen"
  - "VW"
---

# Volkswagen’s New Atlas SUV Ad Implies a Whole Lot of Hanky-Panky

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2017/03/vwcouple-hero.jpg>)
*\<em\>www.thedrive.com</em>*

Volkswagen has released an ad called "[Luv Bug](<https://media.vw.com/release/1354/>)" for the all-new Atlas SUV...and boy, is it a doozy of a commercial.

In a nutshell, the premise of the commercial is that, as your family grows, you can keep getting larger VWs to keep up. The young couple starts off owning a Beetle, then a Jetta, then a Tiguan, and finally, the all-new Atlas. The twist, of course, is that the happy couple is apparently quite interested in using each of their Volkswagens as a place to, in the words of Frank Sinatra, make whoopee...which, in turn, leads to another kid...which, in turn, necessitates a larger VW.

This is the first commercial to feature the all-new VW Atlas, which will arrive in showrooms later this spring. The Atlas is Volkswagen’s 7-seater SUV powered by a 3.6-liter VR6 making 276 horsepower and utilizing an eight-speed automatic transmission. The SUV will also come with 4Motion all-wheel-drive and other adventure-friendly features. (No, not *that* kind of adventure. Get your head out of the gutter.)

Pricing on the Atlas is still uncertain, but we at *The Drive* will be sure to keep you posted about how much the SUV costs when we find out.

https://youtube.com/embed/DZ3cDd-L1Qg

## Author
Before working at *The Drive*, Max Goldberg raced the streets of Westchester in an ambulance as a licensed Emergency Medical Technician. He has boundless enthusiasm.

### Author social links  
[Instagram](<https://instagram.com/maxems>)