---
title: "Audi Announces New Crossover In Meme Form"
description: "Gold star, Audi. Good Internet."
date: "2016-02-11"
modified: "2016-02-11"
authors:
  - name: "Will Sabel Courtney"
    job_title: "Contributor"
    link: "https://www.thedrive.com/authors/will-sabel-courtney"
url: "https://www.thedrive.com/new-cars/2143/audi-announces-new-crossover-in-meme-form"
categories:
  - "Audi News"
  - "News"
  - "News by Brand"
tags:
  - "Audi"
  - "suv/crossover"
---

# Audi Announces New Crossover In Meme Form

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/archive-images/021116-audi-q1-soon-hero.jpg>)
*\<em\>www.thedrive.com</em>*

Audi’s teeniest crossover ever, which might be called the Q2 but will probably be called the Q1, should debut at the Geneva Motor Show. [We already had a pretty good feeling that was the case](<https://www.thedrive.com/article/1967/audi-q2-set-to-debut-at-geneva>)—but Audi just gave us a big, reassuring hint in meme form. Check out the GIF below. The camera pans across [the tail end of a Q7](<https://www.thedrive.com/new-cars/2019/critics-notebook-2016-audi-q7>). Then a Q5. Then a Q3, and over to an empty parking space marked with a plate that reads “RESERVED.” And then, the piece de *memesistance*.

https://twitter.com/_/status/697802780430491648

We know Audi’s been working on the new Q2—which will share [Volkswagen’s MQB platform with the TT](<https://www.thedrive.com/new-cars/194/2016-audi-tt-roadster-sexy-baby-no-more>), A3 and Golf, among others—for quite some time. Here, Audi is hoping to put the Mini Countryman and Paceman in their place.

Now, we have to deduct a point for Audi’s choice to use its corporate typeface in lieu of [the standard “SOON” font, Impact](<https://knowyourmeme.com/memes/soon>). But, other than that, we’re thoroughly impressed by the automaker’s decision to deliver this update in meme form. Why didn’t Ford think to jump on this?

![021216-audi-q2-giphy-2.gif](<https://www.thedrive.com/wp-content/uploads/content/archive-images/021216-audi-q2-giphy-2.gif>)

## Author
Will is the former managing editor of *RIDES Magazine* and the former online editor for *0-60 Magazine*. He has worked for *Time Out New York* and *Rolling Stone*, and was the creator of *College Cars Online*, the first automotive blog specifically targeted at college students and young professionals.

### Author social links  
[Instagram](<https://instagram.com/willsabelcourtney>)  
[Twitter](<https://twitter.com/willscourtney>)