---
title: "Hate IndyCar’s New Logo? Here Are 5 Alternatives"
description: "The Drive’s in-house design guru rights a visual wrong."
date: "2015-12-23"
modified: "2015-12-23"
authors:
  - name: "The Drive Staff"
    link: "https://www.thedrive.com/authors/the-drive-staff"
url: "https://www.thedrive.com/design/1436/hate-indycars-new-logo-here-are-5-alternatives-2"
categories:
  - "News"
tags:
  - "motorsports"
---

# Hate IndyCar’s New Logo? Here Are 5 Alternatives

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/archive-images/122115_verizonindiecarlogo_hero.jpg>)
*\<em\>www.thedrive.com</em>*

The Verizon IndyCar Series finally [released a new logo](<https://www.motorsport.com/indycar/news/indycar-reveals-new-logo-663991/>) on Friday evening, and the design is…different. You know, insofar as other logos are interesting, inspiring and/or clever. Broadcast [numbers might be up](<https://autoweek.com/article/indycar/indycar-finale-shatters-nbcsn-viewership-record>), but the single-seat racing series is still looking for attendance stability and figuring out how to [market its star power](<https://www.star-telegram.com/sports/nascar-auto-racing/article23194725.html>). Now, IndyCar’s logo looks like someone drove a clip art truck into a Verizon storefront, then cobbled the pieces together in MS Paint, blindfolded. No bueno.

As you’d expect, reactions to the new banner haven’t exactly been positive:

https://twitter.com/_/status/677995850975436800

https://twitter.com/_/status/678276396138016768

https://twitter.com/_/status/678320518315925504

https://twitter.com/_/status/678278125038395392

To be clear: We love IndyCar. It is still the pinnacle of North American motorsport, a series with incredible heritage that helped establish our nation’s finest wheelman, [Foyt](<https://www.thedrive.com/accelerator/1314/10-reasons-why-a-j-foyt-is-still-americas-toughest-s-o-b>) and Mears and [Andretti](<https://www.thedrive.com/article/195/mario-andretti-and-the-brutal-magic-of-monza>). We want IndyCar to succeed. So, from The Drive’s in-house graphic guru, Adam Lowe, here are 5 alternatives to the sport’s bland new logo:

![indtlogo\_redesign\_1\_122315.jpg](<https://www.thedrive.com/wp-content/uploads/content/archive-images/indtlogo_redesign_1_122315.jpg>)
**Adam Lowe/thedrive.com**

![indtlogo\_redesign\_2\_122315.jpg](<https://www.thedrive.com/wp-content/uploads/content/archive-images/indtlogo_redesign_2_122315.jpg>)
**Adam Lowe/thedrive.com**

![indtlogo\_redesign\_3\_122315.jpg](<https://www.thedrive.com/wp-content/uploads/content/archive-images/indtlogo_redesign_3_122315.jpg>)
**Adam Lowe/thedrive.com**

![indtlogo\_redesign\_4\_122315.jpg](<https://www.thedrive.com/wp-content/uploads/content/archive-images/indtlogo_redesign_4_122315.jpg>)
**Adam Lowe/thedrive.com**

![indtlogo\_redesign\_5\_122315.jpg](<https://www.thedrive.com/wp-content/uploads/content/archive-images/indtlogo_redesign_5_122315.jpg>)
**Adam Lowe/thedrive.com**

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