Is Your Prime Day "Deal" Is Really A Deal? Here's How To Tell

Before you "Buy It Now," find out if that Prime Day bargain is truly worth a click-and-buy.

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Amazon Prime Day is one of the biggest online shopping events each year. And Prime Day 2020 on Tuesday and Wednesday, Oct. 13 and 14 is expected to be even bigger and better than those of the past. It’s like Black Friday in October, and it’s your one chance to get incredible items at insanely low prices. Thousands of products are expected to see serious price drops—and you could score great bargains.

However, while there are sure to be awesome deals available on everything from Amazon gadgets to tools to outdoor gear and more, there’s an awful lot of hype around Prime Day deals. And you don’t want to make the mistake of assuming every deal available on Prime Day 2020 is actually a great buy.

Sure, a ton of products are going to see lower prices on Prime Day. But are those low prices really the lowest available? Are these deals as sweet as they seem?

Before you jump on any Prime Day deal, make sure it’s worth the hype—and your hard-earned money. You need to do your research first so you can know for certain if the price you’re about to pay is truly a good low price.

Amazon Prime Package
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Do Some Research 

Doing some quick and easy research before buying any Prime Day products isn’t just smart. It’s also the best way to make sure you’re really getting a deal. 

Historically, the products that see the lowest prices and biggest discounts on Prime Day are Amazon-branded ones. Tech gadgets in particular always see historic discounts—for example, Echo speakers and devices, Kindle e-readers, and Fire TVs and TV sticks. Many of these Amazon products even go on sale well ahead of Prime Day to get shoppers excited about the deals still to come. 

Non-Amazon products can be a bit trickier. They can definitely go on sale—items from headphones to automotive accessories to toolkits to car-care products have been discounted during past Prime Day events. But you need to make sure you’re paying a great price instead of just a “meh” price.

Here’s how you’ll know for sure if a Prime Day deal is really a deal: Use online price-comparison tools. These tools actually track the prices of millions of products available on Amazon. They can show you an item’s price over time, helping you determine if the product you want to buy ever sees lower prices or even bigger sales. 

You can turn to sites like Keepa, LightningDrops, and CamelCamelCamel to do this quick and easy research. Keepa provides detailed price history charts and offers both availability and low-price alerts; LightningDrops allows you to set up alerts for product price drops; CamelCamelCamel works similarly and also offers Camelizer, a browser plug-in that’ll help you check pricing history right on the Amazon website while you shop.

Use these tools to see the price histories and trends for just about everything sold on Amazon. If you spot a lower price in a product’s history than what’s being offered on Prime Day, you’ll know that deal isn’t one to jump on.

With sites like CamelCamelCamel, Keepa, and LightningDrops, you don’t have to just assume Prime Day deals are the best possible prices. You’ll know that waiting can lead to an even better discount in the future.

Amazon Prime Package
Deposit Photos

Amazing Amazon Prime Membership Perks

Remember, Prime Day deals are available only for Prime members. If you aren’t a member, you’ll definitely want to take advantage of Amazon's free 30-day trial membership offer. You can sign up today and become a Prime member just time for Oct. 13 and 14 without paying a single cent. Once Prime Day ends, you could just cancel your trial membership and walk away with all those great Prime Day deals. 

But chances are you won’t want to. Instead, you’ll want to continue to take advantage of all that Amazon Prime offers. Free delivery is just one of the perks. Other Prime benefits include Amazon Fresh grocery delivery as well as access to the amazing Prime Now app, which offers free delivery of groceries from Whole Foods Market. In fact, with Prime Now you can get free delivery on almost anything you need from most any store in your neighborhood, right to your door. 

It gets better. Prime membership means you’ll get access to Prime Video, offering thousands of on-demand movies and TV shows as well as original, exclusive acclaimed shows like “The Marvelous Mrs. Maisel” and “The Boys.” Plus, you get Prime Music, letting you stream millions of free songs and albums any time you want.

Amazon Prime Day Official Banner
Amazon

Being a Prime member includes so much more than this year’s Amazon Prime Day deals. It’s a whole year of benefits. And with the holidays arriving soon, the free delivery that Prime membership offers will be especially helpful. If you’re planning to do the bulk of your holiday shopping online, you’ll want to make sure you have Prime fast and free shipping to get your orders ASAP.

So sign up for your free 30-day trial of Amazon Prime today. You’ll get access to all those amazing Amazon benefits, plus you’ll get first dibs on all those great deals on Amazon Prime Day 2020. Just first make sure that you can’t find a better deal on the same product elsewhere.