---
title: "Drive Wire: Hyundai Announces New Luxury Line"
description: "Cars, Culture, and the People Who Make Both. Your Destination for All Things Automotive."
date: "2015-11-05"
modified: "2015-11-05"
authors:
  - name: "The Drive Staff"
    link: "https://www.thedrive.com/authors/the-drive-staff"
url: "https://www.thedrive.com/article/781/drive-wire-hyundai-announces-new-luxury-line"
categories:
  - "Hyundai News"
  - "News"
  - "News by Brand"
tags:
  - "Hyundai"
---

# Drive Wire: Hyundai Announces New Luxury Line

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/archive-images/hyundai_segment11515_0.jpg>)
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Transcript:

Big luxury news from Hyundai…the Korean auto manufacturer has announced a new luxury line under the Genesis badge. The new marque will stand as a totally separate brand and, Hyundai says, will feature six new models by 2020. The Genesis “wing” badge is being redesigned to represent the entire line, which will feature a naming convention of the letter “G” followed by 70, 80, 90 and so on. Details of the actual cars are sparse, but we’re told they will feature advanced driving dynamics, a hassle-free ownership experience and, of course, every bell and whistle your pampered heart desires.

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