---
title: "Drive Wire For December 14th, 2016: Ford Dealerships Jack Up Raptor Pricing"
description: "Ah, the sweet sound of cost and demand."
date: "2016-12-14"
modified: "2016-12-14"
authors:
  - name: "Eric Goeres"
    job_title: "Editor-at-Large"
    link: "https://www.thedrive.com/authors/eric-goeres"
url: "https://www.thedrive.com/article/6510/drive-wire-for-december-14th-2016-ford-dealerships-jack-up-raptor-pricing"
categories:
  - "Ford News"
  - "News"
  - "News by Brand"
tags:
  - "Ford"
---

# Drive Wire For December 14th, 2016: Ford Dealerships Jack Up Raptor Pricing

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/archive-images/2_truck_raptors_cliffs_handheld_0.jpg>)
*\<em\>www.thedrive.com</em>*

Today on Drive Wire we dive into the wonderful world of dealer price inflation.

Ford say the 2017 Raptor will start at a little over $48,000 but wouldn’t you know, a dealership in Lexington, Kentucky is selling one for $74,000. Now this isn’t the worst display of price inflation we have seen but it is the first one with a picture of the Raptor already in the showroom.

Unfortunately, this is a fairly normal practice by dealerships as they are very familiar with the whole relationship of cost and demand. Hopefully, we will see pricing become a little more reasonable as these offroad-ready monsters begin to populate dealership lots nationwide.

## Author
Eric Goeres is a two-decade industry vet who has led digital publishing teams at *Road & Track*, *Popular Mechanics*, *Esquire*, *Men’s Health*, *Women’s Health* and *Entertainment Weekly*.

### Author social links  
[Twitter](<https://twitter.com/ericgoeres>)