---
title: "Drive Wire for September 30, 2016: Uber Wants to Partner With Retailers for Easier Shopping Trips"
description: "But you'll have to be willing to watch ads on your phone during the ride."
date: "2016-09-30"
modified: "2016-09-30"
authors:
  - name: "The Drive Staff"
    link: "https://www.thedrive.com/authors/the-drive-staff"
url: "https://www.thedrive.com/article/5386/drive-wire-for-september-30-2016-uber-wants-to-partner-with-retailers-for-easier-shopping-trips"
categories:
  - "News"
tags:
  - "Uber"
---

# Drive Wire for September 30, 2016: Uber Wants to Partner With Retailers for Easier Shopping Trips

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/archive-images/gettyimages-547058298_0.jpg>)
*\<em\>www.thedrive.com</em>*

Today on Drive Wire, *The Drive* discusses a new report that [Uber is working to let retailers give users the ability to summon a ride](<https://www.theverge.com/2016/9/29/13096252/uber-yext-brand-content-api-integrate>) directly to their stores—while simultaneously hitting those Uber users with additional ads. According to the report from *The Verge*, Uber and business location data company Yext aim to allow people to summon cars directly through a retailer's website or email list, then show them related advertising in the Uber app during the ride. Check out the video for more on this story.

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