---
title: "Mercedes-AMG Super Bowl Challenge Flops, But Someone’s Still Getting a New C43"
description: "Mercedes-Benz attempted to use last night's Super Bowl LII as the test bed for a new form of interactive giveaway platform called \"Last Fan Standing.\""
date: "2018-02-05"
modified: "2018-02-05"
authors:
  - name: "Jerry Perez"
    job_title: "Deputy Editor"
    link: "https://www.thedrive.com/authors/jerry-perez"
url: "https://www.thedrive.com/article/18237/mercedes-amg-super-bowl-challenge-flops-but-someones-still-getting-a-new-c43"
categories:
  - "Mercedes-Benz News"
  - "News"
  - "News by Brand"
tags:
  - "Football"
  - "giveaway"
  - "Mercedes-AMG"
  - "Mercedes-AMG"
  - "Mercedes-Benz"
  - "Super Bowl"
---

# Mercedes-AMG Super Bowl Challenge Flops, But Someone’s Still Getting a New C43

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2018/02/17c86_10-source.jpg>)
*\<em\>www.thedrive.com</em>*

Mercedes-Benz attempted to use last night's [Super Bowl LII](<https://www.thedrive.com/article/17998/lexus-teases-with-black-panther-super-bowl-lii-commercial>) as the test bed for a new form of interactive giveaway platform called "Last Fan Standing." The fan-powered contest promised a brand new [Mercedes-AMG C43 Coupe](<https://www.thedrive.com/new-cars/16111/2017-mercedes-amg-c43-cabriolet-review-a-saner-and-therefore-weirder-amg-convertible>) to whoever could follow the virtual car with their finger for the longest amount of time as it pirouetted across participants' smartphone screens.

We first shared with you about [Last Fan Standing](<https://www.thedrive.com/article/17999/mercedes-amg-will-give-away-a-c43-coupe-during-super-bowl-lii>) ahead of the big game, primarily because we thought it was a neat way for Mercedes to interact with its fans, but also because we hoped one of you would be patient and lucky enough to bring that bad boy home. Sadly, things didn't quite go as planned for Mercedes-Benz or its diehard fans. *(Or Patriot fans, for that matter.)*

![message-editor%2F1517863554787-mb.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1517863554787-mb.jpg>)
*The message found on the contest's homepage regarding the new giveaway., *MBUSA**

Shortly after the game started, participants began bombarding Mercedes-Benz's social media channels with screenshots of the contest's [homepage](<https://lastfanstanding.mbusa.com/>) displaying "Page Not Found." It wasn't long before the automaker began sending text messages and emails to participants claiming that there had been a problem, but that a new round would begin at 9:15 p.m. ET. How do I know? I personally enrolled to participate in the interactive giveaway and went as far as doing a practice session. Needless to say, I quickly realized I didn't have the patience to carry on, so I quickly abandoned the idea and ruined my chances of owning a Mercedes-AMG, at least this time around.

Unfortunately, things still didn't work by the new starting time and participants (including myself) were notified that the contest had been canceled. Instead, Mercedes-Benz will be picking a random winner from the pool of registered participants. While we can see how this sort of blew up in Mercedes' face, we can understand that these things happen sometimes. The good news is that someone is still getting a new[ Mercedes-AMG C43 Coupe](<https://thestore.thedrive.com/>), and I sure hope it's me.

## Author
Jerry is responsible for upholding The Drive's ethos as an audience-first, enthusiast-driven car blog that serves up industry-leading news, reviews, culture, and motorsport coverage. Overseeing a staff of writers and editors from his home base in Indianapolis, he helps curate the site's daily rundown, as well as its medium- and long-term content strategies. Jerry joined The Drive in 2018 as a writer and worked as news editor and managing editor before becoming the deputy in 2023. As a lifelong car enthusiast and racing fan, Jerry believes that all cars are cool, but the people behind the machines are even cooler. This belief often gives The Drive a slightly different focus from most other car sites, where we explore the humanity behind the machines. When he's not obsessing over the day's biggest stories or hanging out at a race track, Jerry can be found behind the wheel of a car, most likely sharing a laugh with his teenage son or daughter.

### Author social links  
[Instagram](<https://www.instagram.com/drive_jerry/>)