---
title: "I Don’t Know What a Qashqui Is but Nissan Has Built 3,000,000 of Them"
description: "Nissan recently celebrated the production of its 3,00,000 unit of the compact crossover Qashqai."
date: "2018-01-31"
modified: "2018-01-31"
authors:
  - name: "Dave Bartosiak"
    link: "https://www.thedrive.com/authors/dave-bartosiak"
url: "https://www.thedrive.com/article/18127/i-dont-know-what-a-qashqui-is-but-nissan-has-built-3000000-of-them"
categories:
  - "News"
tags:
  - "compact"
  - "Compact Crossover"
  - "europe"
  - "Milestone"
  - "Nissan"
  - "production"
  - "Qashqai"
  - "sales"
  - "suv/crossover"
  - "uk"
---

# I Don’t Know What a Qashqui Is but Nissan Has Built 3,000,000 of Them

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2018/01/013118qa.jpg>)
*\<em\>www.thedrive.com\</em\>*

Nissan is out here tooting its horn about the production of the [three millionth Nissan Qashqai](<https://newsroom.nissan-global.com/releases/release-0a3c17000171b2fc662bfd35f702c625-three-millionth-qashqai-built-in-uk-as-nissan-europe-sets-sales-record>) in the U.K. Everyone outside of the U.K. is asking, what the heck is a Qashqai and who is in charge of naming things at Nissan? Well, the Qashqai is a compact crossover SUV. Over there they call it the Qashqai, in Japan and Australia they used to call it the Dualis, and in the U.S. [it’s the Rogue Sport](<https://www.thedrive.com/article/15225/nissan-propilot-technology-premieres-on-the-2018-nissan-rogue>). The name is Iranian and it [translates loosely in English to](<https://www.iranicaonline.org/articles/qasqai-tribal-confederacy-i>) “A horse with a white forehead.” Which brings me back to my original question, who is in charge of naming things at Nissan?

It only took a little over a decade for Nissan to pump out three million of these Qashqais from Nissan’s Sunderland Plant. This year alone the plant produced a record 346,856 units of the crossover, with 265,520 of those sold in Europe. The sales helped Nissan post its best ever full-year of European sales, with 762,574 vehicles sold across Datsun and Nissan models.

The Qashqai is a big part of the [European success story](<https://www.thedrive.com/article/17342/nissan-reports-all-time-u-s-sales-record-in-2017-double-digit-growth-for-infiniti>). It is the single most successful model in Europe in the [history of Nissan](<https://www.thedrive.com/article/16742/check-out-this-amazing-display-of-nismos-at-nissans-heritage-center>). The latest refresh in 2014 has helped it win more than 80 awards from various outlets including 19 “Car of the Year” titles. I don’t know about you, but I’d pay twenty bucks to hear somebody try to pronounce Qashqai in a Cockney accent.

![message-editor%2F1517438971554-013118qa2.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1517438971554-013118qa2.jpg>)
*There she is, the 3 millionth Qashqai to cross the assembly line in Sunderland, *Nissan**

Cheering the record production number Paul Wilcox, chairman of Nissan Europe said, "2017 was another record-breaking year for Nissan Europe, and 2018 has started the same way. The Qashqai's achievement of reaching 3,000,000 vehicles produced in 10 years is a significant milestone, while the October launch of the new and eagerly awaited Nissan LEAF has seen record-breaking pre-orders of one every 10 minutes."

Cheers to Nissan managing to sell three million units of a car no one can pronounce. Seriously, who?

### Author social links  
[Twitter](<https://twitter.com/bartosiastics>)