---
title: "2019 Ram 1500 Laramie Longhorn Edition Gets Branded in Texas"
description: "The pickup truck segment is on fire thanks to recent all-new models from Ram, Chevy, and Ford—even if the latter is for the midsize truck segment. Still riding a strong wave of publicity."
date: "2018-01-27"
modified: "2018-01-29"
authors:
  - name: "Jerry Perez"
    job_title: "Deputy Editor"
    link: "https://www.thedrive.com/authors/jerry-perez"
url: "https://www.thedrive.com/article/18022/2019-ram-1500-laramie-longhorn-edition-gets-branded-in-texas"
categories:
  - "News"
  - "News by Brand"
  - "RAM News"
  - "Trucks"
tags:
  - "1500"
  - "2019 Ram 1500"
  - "Chevy"
  - "FCA"
  - "Houston"
  - "luxury truck"
  - "NAIAS 2018"
  - "pickup"
  - "pickup trucks"
  - "ram"
---

# 2019 Ram 1500 Laramie Longhorn Edition Gets Branded in Texas

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2018/01/2019-ram-1500-laramie-longhorn-front-three-quarter.jpg>)
*\<em\>www.thedrive.com</em>*

The pickup truck segment is on fire thanks to recent all-new models from Ram, Chevy, and Ford—even if the latter is for the [midsize truck](<https://www.thedrive.com/new-cars/17663/ford-reveals-the-2019-ranger-at-north-american-international-auto-show>) segment. Still riding a strong wave of publicity from the 2018 North American International [Auto Show](<https://www.thedrive.com/new-cars/17754/the-detroit-auto-show-slips-even-further-into-irrelevance-in-2018>), Ram made fitting news at the Houston Auto Show with the all-new 1500 Laramie Longhorn Edition.

It makes perfect sense, really, as the Southern market (more specifically Texas) is the big three's biggest consumer of [pickup trucks](<https://www.usatoday.com/story/news/nation-now/2017/08/30/these-most-popular-cars-and-trucks-every-state/478537001/>) in the nation. The Laramie trim is Ram's range-topping model, boasting the high-end features that modern pickup truck customers can't get enough of, but the Longhorn Edition gives it a healthy dose of Southwest flair. Think of plain cheese dip, then think of cheese dip with diced tomatoes, onions and jalapeños.

![message-editor%2F1517083238394-2019ram1500longhorn-woodandwrappeddetails.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1517083238394-2019ram1500longhorn-woodandwrappeddetails.jpg>)
*Much like cattle, the Laramie Longhorn Edition features a branding mark., *FCA**

Longhorn Edition attributes include new alligator skin embossed seats, center console and door panels, seat pockets with cowboy-like belt buckles, and a new wood-burned “Longhorn” branding mark above the glove box. Yes, Ram actually branded a piece of wood and shoved it right smack in front of the passenger. If that doesn't scream "Southwest" then I don't know what does.

“The all-new [2019 Ram 1500](<https://www.thedrive.com/new-cars/17678/2019-ram-1500-revealed-ahead-of-detroit-debut>) Laramie Longhorn is a no-compromise luxury truck that delivers what buyers want most: strength, durability, technology and efficiency,” said Mike Manley, head of Ram brand. “Wherever you look, whatever you touch, the Laramie Longhorn is filled with more craftsman-like details -- including wood surfaces and 100 percent full-grain leather seats – than any other truck in the segment.”

![message-editor%2F1517083308967-2019ram1500laramielonghorncattletaninterior.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1517083308967-2019ram1500laramielonghorncattletaninterior.jpg>)
*FCA*

![message-editor%2F1517083318485-2019ram1500laramielonghornseatback.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1517083318485-2019ram1500laramielonghornseatback.jpg>)
*FCA*

![message-editor%2F1517083327046-2019ram1500longhorninterior-seatmappocketdetail1.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1517083327046-2019ram1500longhorninterior-seatmappocketdetail1.jpg>)
*FCA*

![message-editor%2F1517083573602-2019ram1500laramielonghornfob1.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1517083573602-2019ram1500laramielonghornfob1.jpg>)
*FCA*

![message-editor%2F1517083579418-2019ram1500laramielonghorntrailer.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1517083579418-2019ram1500laramielonghorntrailer.jpg>)
*FCA*

![message-editor%2F1517083596967-2019ram1500laramielonghornfloormat.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1517083596967-2019ram1500laramielonghornfloormat.jpg>)
*FCA*

The exterior is characterized by a two-tone paint scheme (monotone also available) and belt-buckle badges throughout, while chrome bumpers, tow hooks, side steps, and 20- or 22-inch wheels wrap up the "Cowboy Cadillac" look. Under the hood, the 2019 [Ram 1500](<https://thestore.thedrive.com/>) can be equipped with a 3.6-liter V6 with a standard mild hybrid system or a 5.7-liter V8 Hemi.

The 2019 Ram 1500 is expected to go on sale during the first quarter of 2018.

## Author
Jerry is responsible for upholding The Drive's ethos as an audience-first, enthusiast-driven car blog that serves up industry-leading news, reviews, culture, and motorsport coverage. Overseeing a staff of writers and editors from his home base in Indianapolis, he helps curate the site's daily rundown, as well as its medium- and long-term content strategies. Jerry joined The Drive in 2018 as a writer and worked as news editor and managing editor before becoming the deputy in 2023. As a lifelong car enthusiast and racing fan, Jerry believes that all cars are cool, but the people behind the machines are even cooler. This belief often gives The Drive a slightly different focus from most other car sites, where we explore the humanity behind the machines. When he's not obsessing over the day's biggest stories or hanging out at a race track, Jerry can be found behind the wheel of a car, most likely sharing a laugh with his teenage son or daughter.

### Author social links  
[Instagram](<https://www.instagram.com/drive_jerry/>)