---
title: "Mercedes-AMG Will Give Away a C43 Coupe During Super Bowl LII"
description: "The German automaker will push fans' finger and brain stamina to their limits during the big game."
date: "2018-01-28"
modified: "2018-01-28"
authors:
  - name: "Jerry Perez"
    job_title: "Deputy Editor"
    link: "https://www.thedrive.com/authors/jerry-perez"
url: "https://www.thedrive.com/article/17999/mercedes-amg-will-give-away-a-c43-coupe-during-super-bowl-lii"
categories:
  - "News"
tags:
  - "C-Class"
  - "C43 Coupe"
  - "Coupe"
  - "Football"
  - "Mercedes-AMG"
  - "Mercedes-AMG"
  - "Mercedes-Benz"
  - "Super Bowl"
  - "Super Bowl Ad"
---

# Mercedes-AMG Will Give Away a C43 Coupe During Super Bowl LII

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2018/01/lfs_pr_v02_4-source.jpg>)
*\<em\>www.thedrive.com</em>*

Every year the world's most powerful companies spend ridiculous amounts of money in exchange for one thing—airtime. But not just any air time, [Super Bowl](<https://www.thedrive.com/article/17998/lexus-teases-with-black-panther-super-bowl-lii-commercial>) airtime, as in the most expensive TV waves a company can buy. Mercedes-Benz has a reputation for running juicy ads during the big game, but the German automaker has taken a different route in 2018 ... a more *fun* route.

Football fans won't be seeing any three-pointed-star action on the tube this year, but they'll be able to compete for the chance to win a brand new [Mercedes-AMG C43 Coupe](<https://thestore.thedrive.com/>) via their smartphones. Dubbed the "Last Fan Standing," the German automaker will test contenders' patience and stamina by making them follow a C43 Coupe with their fingers as it gets squirrely inside the Mercedes-Benz Stadium in Atlanta, Georgia, the new home of Mercedes-Benz USA and Super Bowl LIII.

https://youtube.com/embed/8v49tqsc9Ys

As the [video](<https://www.youtube.com/watch?v=8v49tqsc9Ys&feature=youtu.be>) shows, fans will have to press their fingers down on the C43 Coupe as the game kicks-off and follow it for the duration of the game, including [commercials](<https://www.thedrive.com/article/17977/kia-teases-new-super-bowl-commercial-with-fittipaldi-and-a-mystery-driver>) and halftime show. Lose contact with the car, you're out. A live counter will show the number of players remaining and how long they've managed to hang on. The last person touching the car gets to take that baby home. How's that for engaging advertising?

While we're sure the Philadelphia Eagles and New England Patriots will put on a heck of a show (and let's not forget Justin Timberlake), the once-in-a-lifetime opportunity to win a Mercedes-AMG by simply dragging a finger across a touchscreen should not be ignored. Fans can visit [LastFanStanding.com](<https://lastfanstanding.mbusa.com/>) to practice a few rounds before enrolling for the big day.

Good luck!

## Author
Jerry is responsible for upholding The Drive's ethos as an audience-first, enthusiast-driven car blog that serves up industry-leading news, reviews, culture, and motorsport coverage. Overseeing a staff of writers and editors from his home base in Indianapolis, he helps curate the site's daily rundown, as well as its medium- and long-term content strategies. Jerry joined The Drive in 2018 as a writer and worked as news editor and managing editor before becoming the deputy in 2023. As a lifelong car enthusiast and racing fan, Jerry believes that all cars are cool, but the people behind the machines are even cooler. This belief often gives The Drive a slightly different focus from most other car sites, where we explore the humanity behind the machines. When he's not obsessing over the day's biggest stories or hanging out at a race track, Jerry can be found behind the wheel of a car, most likely sharing a laugh with his teenage son or daughter.

### Author social links  
[Instagram](<https://www.instagram.com/drive_jerry/>)