---
title: "Lexus Teases With Black Panther Super Bowl LII Commercial"
description: "Lexus has been on a charge to reinvent itself and appeal to a broader audience for several years, and its upcoming multi-million-dollar TV ad featuring Marvel Studios' 'Black Panther' is living proof of such efforts."
date: "2018-01-27"
modified: "2018-01-27"
authors:
  - name: "Jerry Perez"
    job_title: "Deputy Editor"
    link: "https://www.thedrive.com/authors/jerry-perez"
url: "https://www.thedrive.com/article/17998/lexus-teases-with-black-panther-super-bowl-lii-commercial"
categories:
  - "News"
tags:
  - "Black Panther"
  - "Lexus"
  - "LS 500"
  - "Marvel Studios"
  - "Super Bowl"
  - "Super Bowl Ad"
---

# Lexus Teases With Black Panther Super Bowl LII Commercial

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2018/01/lexus_black_panther_03_af3f329e9c4194fde773019b17c1e84b317ef580.jpg>)
*\<em\>www.thedrive.com</em>*

Lexus has been on a charge to reinvent itself and appeal to a broader audience for several years, and its upcoming multi-million-dollar TV ad featuring Marvel Studios' *Black Panther* is living proof of such efforts. Titled “Long Live the King,” the [Super Bowl LII](<https://www.thedrive.com/article/17977/kia-teases-new-super-bowl-commercial-with-fittipaldi-and-a-mystery-driver>) spot features the Lexus flagship sedan, the 2018 [LS 500](<https://thestore.thedrive.com/>) F Sport.

This isn't the first time Lexus (or Toyota) participates in advertising’s biggest day of the year, but does it marks the automaker's first time to partner with a movie studio or fictional character, something Audi and Dodge have championed in recent years with the *Iron Man* and [*Fast & Furious*](<https://www.thedrive.com/article/14873/fast-furious-9-announced-for-2020-release>) movie franchises.

![message-editor%2F1517078683788-screenshot2018-01-27at1.43.51pm.png](<https://www.thedrive.com/wp-content/uploads/message-editor/1517078683788-screenshot2018-01-27at1.43.51pm.png>)
*2018 Lexus LS 500 F Sport in Marvel Studios' *Black Panther*., *YouTube/Lexus**

“Long Live the King” revolves around the character of T’Challa (Chadwick Boseman) who plays the role of Black Panther, a superhero whose mission is to recover a mythical ore while simultaneously representing his country as king at a leadership conference. Lexus claims this relates closely to the LS 500's luxurious design and robust performance.

This [video](<https://www.youtube.com/watch?v=01AEuxSlIMg>) shows an extended version of the 30-second ad that will air during Super Bowl LII on Sunday, Feb. 4, when the Philadelphia Eagles take on the New England Patriots at U.S. Bank Stadium in Minneapolis.

https://youtube.com/embed/01AEuxSlIMg

The range-topping sedan drops the old V8 in favor of a twin-turbo 3.5-liter V6 engine that produces 416-horsepower and 442 pound-feet of torque. The swanky rear cabin boasts [high-end features](<https://www.thedrive.com/article/15482/lexus-ls-concept-previews-the-brands-autonomous-future-achieves-peak-predator-grille>) like dual-climate zones (four total), and 22-way adjustable rear seats with Shiatsu massage and sliding ottomans.

## Author
Jerry is responsible for upholding The Drive's ethos as an audience-first, enthusiast-driven car blog that serves up industry-leading news, reviews, culture, and motorsport coverage. Overseeing a staff of writers and editors from his home base in Indianapolis, he helps curate the site's daily rundown, as well as its medium- and long-term content strategies. Jerry joined The Drive in 2018 as a writer and worked as news editor and managing editor before becoming the deputy in 2023. As a lifelong car enthusiast and racing fan, Jerry believes that all cars are cool, but the people behind the machines are even cooler. This belief often gives The Drive a slightly different focus from most other car sites, where we explore the humanity behind the machines. When he's not obsessing over the day's biggest stories or hanging out at a race track, Jerry can be found behind the wheel of a car, most likely sharing a laugh with his teenage son or daughter.

### Author social links  
[Instagram](<https://www.instagram.com/drive_jerry/>)