---
title: "Aston Martin On Track to Turn a Profit for First Time Since 2010"
description: "Demand for the DB11 has been strong enough to kick off a financial turnaround at Aston Martin."
date: "2017-11-26"
modified: "2017-11-26"
authors:
  - name: "Eric Brandt"
    link: "https://www.thedrive.com/authors/eric-brandt"
url: "https://www.thedrive.com/article/16405/aston-martin-on-track-to-turn-a-profit-for-first-time-since-2010"
categories:
  - "News"
tags:
  - "Aston Martin"
  - "finance"
  - "Profit"
  - "sales"
---

# Aston Martin On Track to Turn a Profit for First Time Since 2010

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2017/11/aston-martin.jpg>)
*\<em\>www.thedrive.com</em>*

There’s an increasingly common story where a high-end automaker in a rut saves itself by introducing a crossover SUV to boost sales. The crossover creates more mainstream demand for the brand, thus increasing overall volume—and in turn, profits. It happened with [Porsche](<https://www.thedrive.com/new-cars/15591/2019-porsche-cayenne-review-porsche-adds-a-little-pepper-to-its-cayenne>), it happened with [Maserati](<https://www.thedrive.com/article/12951/maserati-is-seeing-rapid-growth-report-says>), and it’s happening now with [Alfa Romeo](<https://www.thedrive.com/new-cars/12574/the-2018-alfa-romeo-stelvio-and-the-mystery-of-the-drivers-crossover>). But at least one premium sports car brand has proven it can take care of itself just fine without a crossover: Aston Martin.

For the first time since 2010, Aston Martin is expected to make a profit this year. This is mainly thanks to strong demand for the all-new DB11—the overdue successor to the long-in-the-tooth DB9, which was around from 2004 until 2016. It's a good example of one issue Aston Martin has been having over the past decade or so: The brand hasn’t done a great job keeping its lineup fresh and competitive. That’s changing, though, thanks to cars like the [DB11](<https://www.thedrive.com/new-cars/14276/2018-aston-martin-db11-v-8-review-german-power-british-speed>), the [freshly unveiled 2019 Vantage](<https://www.thedrive.com/new-cars/16267/2019-aston-martin-vantage-revealed-a-predator-in-sharks-clothing>), and the radical [Valkyrie](<https://www.thedrive.com/article/12371/these-are-the-newest-renderings-of-the-aston-martin-valkyrie>) hypercar that’s expected to begin its 150-unit production run in 2018. By this time next year, Aston Martin’s lineup will be anything but stale.

While this news shows that Aston Martin can be profitable without a crossover, there is, indeed, an Aston crossover called the [DBX](<https://www.thedrive.com/news/13924/aston-martin-dbx-crossover-headed-for-2019-launch>) in the works. The DBX is expected to [begin production in Wales in 2019](<https://www.thedrive.com/news/9030/aston-martin-kicks-off-construction-on-suv-plant-in-wales>) and will no doubt give the brand a boost in volume and profitability.

The financial numbers for Aston Martin this year could spell great news for the [potential initial public offering](<https://www.thedrive.com/news/10451/aston-martin-might-go-public-next-year>) on the London Stock Exchange that’s been rumored since earlier this year. Ferrari’s IPO worked out very well for them—so it wouldn’t be a bad idea for Aston Martin, which is currently owned by an Italian private equity firm, various other investment firms, and Daimler AG, to consider making the same move.

### Author social links  
[Twitter](<https://twitter.com/brandt004>)