---
title: "Chevrolet Debuts Truck Legends Program to Honor Truck Owners"
description: "Chevy will celebrate 100 years of pickups with this program for dedicated truck enthusiasts."
date: "2017-09-29"
modified: "2017-09-29"
authors:
  - name: "Chris Constantine"
    link: "https://www.thedrive.com/authors/chris-constantine"
url: "https://www.thedrive.com/article/14716/chevrolet-debuts-truck-legends-program-to-honor-truck-owners"
categories:
  - "Chevrolet News"
  - "News"
  - "News by Brand"
  - "Trucks"
tags:
  - "Chevrolet"
  - "classic trucks"
  - "Truck Legends Program"
  - "trucks"
---

# Chevrolet Debuts Truck Legends Program to Honor Truck Owners

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2017/09/chevy-truck-legends-04.jpg>)
*\<em\>www.thedrive.com</em>*

For those who want to buy vintage American but aren't attracted to muscle cars, [classic trucks](<https://www.thedrive.com/watch-this/14650/this-toyota-hilux-project-has-a-turbocharged-mazda-miata-engine>) are a great alternative. Pickups like the [Chevrolet C10](<https://www.thedrive.com/article/9803/this-bagged-c10-at-the-beach-is-the-best>) have a near-cult following, and more people are flocking to this niche market everyday, causing prices to [skyrocket](<https://www.thedrive.com/article/5730/second-generation-c-10-truck-values-are-on-the-rise>).

Chevrolet is [officially launching](<https://media.chevrolet.com/media/us/en/chevrolet/home.detail.html/content/Pages/news/us/en/2017/sep/0928-truck-legends.html>) the Truck Legends program to recognize owners of its old haulers as part of the 100th anniversary of its pickup trucks. Anyone who has purchased/leased more than one Chevy truck or who owns one with more than 100,000 miles on it can [apply](<https://www.chevytrucklegends.com/us/en/index.html?ppc=GOOGLE_700000001558088_71700000022515301_58700002339579897_p19898062999&gclid=CjwKCAjwu7LOBRBZEiwAQtfbGCEHlzBqxTK3gxuRrLYw4jsIT_-40LVP8cVsqe_SqrEb78dTgr1CchoCBhUQAvD_BwE&gclsrc=aw.ds>) for the program. Eligible models are restricted to the Avalanche, Silverado (includes C/K trucks), Suburban, Colorado (including old S-10s) and Tahoe.

The program has plenty of perks, including exclusive looks at upcoming Chevrolet vehicles front-row concert tickets, and access to sold-out sporting events. In addition, members are invited to attend the Chevy Trucks Centennial Celebration at the [Texas Motor Speedway](<https://www.thedrive.com/article/9095/photos-from-nascar-at-the-texas-motor-speedway>) on Dec. 16 for the chance to meet Dale Earnhardt Jr. plus other celebrities and see Chevy's newest models.

The Truck Legends pilot program launched a year ago in September for qualifying Texas owners and accumulated more than 5,400 members. The nationwide launch occurred at this year's [State Fair of Texas](<https://www.thedrive.com/new-cars/5407/nissan-texas-titan-debuts-in-texas-has-gratuitous-texas-badging>), where Chevrolet debuted multiple special edition trucks to celebrate the 100th birthday of its popular utility vehicles.

![message-editor%2F1506625127592-chevy-truck-legends-01.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1506625127592-chevy-truck-legends-01.jpg>)
*Chevrolet*

![message-editor%2F1506625145325-chevy-truck-legends-05.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1506625145325-chevy-truck-legends-05.jpg>)
*Chevrolet*

![message-editor%2F1506625163029-chevy-truck-legends-03.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1506625163029-chevy-truck-legends-03.jpg>)
*Chevrolet*

![message-editor%2F1506625176863-chevy-truck-legends-02.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1506625176863-chevy-truck-legends-02.jpg>)
*Chevrolet*

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