---
title: "Chery [Sic] Is Planning on Selling a New Crossover in the U.S. and Europe"
description: "Could China's Chery find success in the States?"
date: "2017-08-29"
modified: "2017-08-29"
authors:
  - name: "Eric Brandt"
    link: "https://www.thedrive.com/authors/eric-brandt"
url: "https://www.thedrive.com/article/13934/chery-sic-is-planning-on-selling-a-new-crossover-in-the-u-s-and-europe"
categories:
  - "News"
tags:
  - "chery"
  - "China"
  - "concept"
  - "crossover"
  - "Frankfurt"
  - "Future Cars"
  - "SUV"
---

# Chery \[Sic\] Is Planning on Selling a New Crossover in the U.S. and Europe

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2017/08/chery-exterior.jpg>)
*\<em\>www.thedrive.com</em>*

Chinese motor company [Chery](<https://www.thedrive.com/news/8587/chinese-automaker-chery-files-complaint-against-mercedes-benz-over-eq-name-for-electric-cars>) has plans to break into the U.S. and European markets with an all-new crossover. Chery has released [teaser images of a concept code named M31T](<https://www.cheryinternational.com/news/20170828289.html>) it will be bringing to the Frankfurt Motor Show in September.

![message-editor%2F1504038757124-cheryback.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1504038757124-cheryback.jpg>)
**Chery**

You might be expecting a cheap, cut-rate product, but Chery is calling this future model a “high-end SUV.” The sketches and teaser images follow the Chery “life in motion” design language. A new design research and development center in Europe is being led by former DaimlerChrysler, GM Europe, and Ford designer James Hope, a man who likely knows a thing or two about American and European tastes. One of Hope’s most notable works as a designer is the Ford GT90 show car.

Chery has been seeing some massive growth recently which is ramping up its ambitions to gain market share in the West. According to [*Automotive News*](<https://www.autonews.com/article/20170829/COPY01/308299937/chinas-chery-preps-crossover-for-u-s-europe>), Chery sold over 700,000 vehicles in 2016, a 28 percent increase over the previous year. About 100,000 of those sales were outside of China.

![message-editor%2F1504038708436-cheryinterior.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1504038708436-cheryinterior.jpg>)
**Chery**

We must admit, for being a state-owned Chinese brand associated with developing markets, this M31T looks pretty good. It has a premium aesthetic that reminds us of high-end crossovers like the Jaguar F-Pace. The two-tone interior has clean lines and a large infotainment screen giving the cabin a modern, premium look.

Altogether, it looks like something that could realistically be a hit in its target markets with the right marketing. The biggest challenges for Chery in the U.S. will be building a dealer network from scratch and getting American consumers to trust a Chinese motor company that’s brand new to us.

### Author social links  
[Twitter](<https://twitter.com/brandt004>)