---
title: "Tesla’s ‘Project Loveday’ Commercial Contest Winners Announced"
description: "Popular tech YouTuber MKBHD clinched the top spot."
date: "2017-08-01"
modified: "2017-08-01"
authors:
  - name: "Chris Tsui"
    job_title: "Contributor"
    link: "https://www.thedrive.com/authors/chris-tsui"
url: "https://www.thedrive.com/article/13072/teslas-project-loveday-commercial-contest-winners-announced"
categories:
  - "Car Tech"
  - "Electric Vehicles"
  - "News"
  - "News by Brand"
  - "Tesla News"
tags:
  - "Car Commercials"
  - "Contest"
  - "Electric Vehicle"
  - "Elon Musk"
  - "Tesla"
  - "Videos"
---

# Tesla’s ‘Project Loveday’ Commercial Contest Winners Announced

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2017/07/tesla-project-loveday-mkbhd-hero-2.jpg>)
*\<em\>www.thedrive.com</em>*

After announcing the amateur advert-making contest dubbed "Project Loveday," [Tesla](<https://www.thedrive.com/article/13007/over-a-half-million-people-have-reserved-a-tesla-model-3>) has been inundated with plenty of strong, well-produced Tesla-selling videos from aspirational filmmakers across the globe. However, there could only be one winner, and now, the results are in.

Taking the top prize of a most-expense-paid trip to a future Tesla product launch, drum roll please, tech YouTuber and Model S P100D owner Marques Brownlee a.k.a. MKBHD. In his spot, Brownlee effectively demonstrates his Tesla's uncanny ability to both handle a full week's worth of errands and (implicitly) smoke the doors off of Lambos.

https://youtube.com/embed/oSnoYEzZnUg

In the runner-up spot, sits Everyday Astronaut with their wonderfully-produced, astronaut-themed (what did you think it was gonna be about?) Model X ad. It's a video avid readers of [*The Drive* have seen before](<https://www.thedrive.com/watch-this/10026/check-out-this-great-astronaut-themed-tesla-model-x-commercial>) with *some* around our offices (without naming names) feeling that *it* should have been the one to take number one spot. While "Spaceships. For Earth." is extremely well done, we ain't Elon and therefore had zero say in the matter (Sorry, Will).

https://twitter.com/_/status/891113180360880128

https://youtube.com/embed/tTkNWiYR_Vo

Taking home the proverbial bronze medal is Sonja Jasansky with a quirky, Ludicrous-paced rundown of the Model S.

https://youtube.com/embed/4y4rhK-OB5Q

Named after the ten-year-old girl who inspired it, Project Loveday was born after fifth-grader Bria Loveday (daughter of [*InsideEVs*](<https://insideevs.com/>) writer Steven Loveday) penned [a letter to Elon Musk,](<https://twitter.com/Writer_StevenL/status/837101983341424640>) noticing that his electric car company has never run an ad and suggesting that they hold a contest, crowdsourcing the first one.

## Author
Chris Tsui is *The Drive*'s former Reviews Editor and current freelance automotive journalist. He's based in Toronto.

### Author social links  
[Instagram](<https://www.instagram.com/cltsuii/>)