---
title: "Princess Diana’s Audi Is Going to Auction at Churchill’s Birthplace"
description: "Princess Diana’s Audi Cabriolet among the cars available in the prestigious auction at Blenheim Palace."
date: "2017-07-13"
modified: "2017-07-13"
authors:
  - name: "Ben Wildeboer"
    link: "https://www.thedrive.com/authors/ben-wildeboer"
url: "https://www.thedrive.com/article/12416/princess-dianas-audi-is-going-to-auction-at-churchills-birthplace"
categories:
  - "Audi News"
  - "News"
  - "News by Brand"
tags:
  - "Audi"
  - "Car Auction"
  - "Escort RS Turbo"
  - "Princess Diana"
  - "Royalty"
  - "Type 37"
  - "uk"
  - "United Kingdom"
---

# Princess Diana’s Audi Is Going to Auction at Churchill’s Birthplace

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2017/07/diana-audi-auction.jpg>)
*\<em\>www.thedrive.com</em>*

An Audi loaned to Princess Diana is coming to an auction this weekend at Coy’s Auction in the glorious setting of Blenheim Palace—birthplace of Winston Churchill. Maybe there will even be a Bulldog wearing a Union-Flag waiting at the entrance to greet guests.

The car in question is a 1994 [Audi](<https://www.thedrive.com/article/11529/audi-wants-a-bigger-suv-more-wagons-for-the-us>) Cabriolet that was loaned to Diana by an [Audi](<https://www.thedrive.com/new-cars/11228/2018-audi-a5-and-s5-sportbacks-7-first-impressions>) dealership and was previously featured in various newspaper and magazine articles. The car is expected to fetch around $50,000. A quick eBay browse shows that a few equivalent examples—without the whole royal thing—have gone for around $3,000. Is the Diana connection really worth paying 15-plus times as much?

![message-editor%2F1499903112601-princessdianaaudi.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1499903112601-princessdianaaudi.jpg>)
*90's German/Anglo Magnificence, *Coys Valuers and Auctioneers**

Among the other automotive delights on offer is a glorious 1926 Bugatti Type 37 once owned by Malcolm Campbell which comes with some pretty impressive racing heritage. This is expected to make somewhere around $500,000 to $750,000. Though that's an eye-watering number, it somehow seems pretty good value compared to the aforementioned Audi.

![message-editor%2F1499903270647-bugattitype37.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1499903270647-bugattitype37.jpg>)
*1926 Bugatti Type 37 Once Owned by Malcolm Campbell, *Coys Valuers and Auctioneers**

Just in case you were wondering what my personal favorite of Princess Diana’s cars is (and let’s face it as a British car enthusiast I have to have my list of favorite Royal automobiles), it’s the glorious Series 1 Escort RS Turbo. Gifted to Princess Diana by Ford, it's one of only two road-going Series 1 RSTs that didn't get painted white—the other going to another Royal, Prince Michael.

Time for a cup of tea, yes?

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