---
title: "Jaguar Land Rover SVO Wants to Do Its Own Bespoke Model"
description: "The British tuning arm apparently wants an AMG GT of its own."
date: "2017-06-29"
modified: "2017-06-29"
authors:
  - name: "Chris Tsui"
    job_title: "Contributor"
    link: "https://www.thedrive.com/authors/chris-tsui"
url: "https://www.thedrive.com/article/12019/jaguar-land-rover-svo-wants-to-do-its-own-bespoke-model"
categories:
  - "Land Rover News"
  - "News"
  - "News by Brand"
tags:
  - "British cars"
  - "Jaguar"
  - "JLR"
  - "SVO"
---

# Jaguar Land Rover SVO Wants to Do Its Own Bespoke Model

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2017/06/jagftypesvrcoupestudio17021640-e1498775801174.jpg>)
*\<em\>www.thedrive.com</em>*

Sounds like the folks at Jaguar Land Rover's SVO performance department—also known as the mad scientists responsible for the [$192,000, 200 mph, 592-hp XE SV Project 8](<https://www.thedrive.com/new-cars/11914/jaguars-590-hp-xe-sv-project-8-will-cost-192000>)—are getting a little tired of simply beefing up and putting stripes on, uh, Jaguars and Land Rovers.

Speaking to [*Auto Express*](<https://www.autoexpress.co.uk/jaguar/99946/jaguar-land-rover-svo-eyes-bespoke-sports-car-to-rival-mercedes-amg>), SVO boss John Edwards says he'd eventually want to create their own, bespoke model. Similar to how Mercedes-AMG graduated from strictly tuning and modifying [existing Benzes](<https://www.thedrive.com/new-cars/6729/the-2018-mercedes-amg-e63-s-goes-like-a-bat-out-of-hell>) to creating their very own sports car in [the GT](<https://www.thedrive.com/new-cars/8848/2018-mercedes-amg-gt-c-roadster-7-first-impressions>). "Deep down we want to make our own model. Just look at the success of the \[Mercedes\] AMG GT," says Edwards.

That car is probably still a handful of years away, however, as Edwards maintains the importance of getting the pedestrian-JLR-based "Project" cars right before getting too ambitious. While nothing has been made official regarding SVO's upcoming, non-bespoke offerings, Edwards indicates that "great potential" lies in the Jaguar F-Pace and Range Rover Velar crossovers, a sentiment that's evidenced by some [Nurburgring test footage](<https://www.thedrive.com/watch-this/11317/the-upcoming-range-rover-velar-svr-makes-a-monstrous-roar-at-the-ring>) obtained earlier this month.

Judging from just how balls-out the Hellcat-baiting [XE SV Project 8](<https://www.thedrive.com/watch-this/11932/watch-the-590-hp-jaguar-xe-sv-project-8-whip-around-the-nurburgring>) sounds, we at *The Drive* can't wait to see what these guys can do left to their own devices.

## Author
Chris Tsui is *The Drive*'s former Reviews Editor and current freelance automotive journalist. He's based in Toronto.

### Author social links  
[Instagram](<https://www.instagram.com/cltsuii/>)