---
title: "Lamborghini Debuts New Clothing Line in Milan"
description: "Lamborghini showed off its fashion line at an event in Italy and its iconic supercars made an appearance."
date: "2017-06-19"
modified: "2017-06-19"
authors:
  - name: "Chris Constantine"
    link: "https://www.thedrive.com/authors/chris-constantine"
url: "https://www.thedrive.com/article/11656/lamborghini-debuts-new-clothing-line-in-milan"
categories:
  - "Lamborghini News"
  - "News"
  - "News by Brand"
tags:
  - "clothing"
  - "fashion"
  - "Lamborghini"
  - "News"
  - "sheet/metal"
  - "Supercar"
---

# Lamborghini Debuts New Clothing Line in Milan

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2017/06/476310.jpg>)
*\<em\>www.thedrive.com\</em\>*

Admittedly, most car people that we know aren't big into fashion. It doesn't help that car apparel isn't generally fashionable to begin with, but wearing fancy clothes to a meet is pretty out of the ordinary. However, similarly to clothes, cars can often be used a fashion statement. Many car companies are [breaking](<https://www.thedrive.com/design/918/minis-fashion-collaboration-is-cringeworthy>) into the clothing business so they can put their brand on hats and cologne. Walk into a high-end car dealership and you'll be greeted by entire walls of shirts with car badges on them. [Lamborghini](<https://www.thedrive.com/news/11282/lamborghini-has-produced-over-8000-huracans-in-3-years>) isn't the newest supercar company to start selling threads, but it is definitely the most invested in it. The manufacturer [debuted](<https://www.thedrive.com/news/11282/lamborghini-has-produced-over-8000-huracans-in-3-years>) its latest clothing line on Saturday in Milan.

The Collezione Automobili Lamborghini RTW spring summer 2018 collection was presented at a special event at Milano Moda Uomo, in Tortona, Milan. The clothing was designed with Lamborghini's signature cars in mind, featuring styling cues pulled straight from the [Huracan Performante—](<https://www.thedrive.com/article/10630/lamborghini-huracn-performante-wins-innovation-award>)if you like hexagons, this line is for you. The collection features stylish polos, leather supercar jackets, coats, and more, which all integrate [Lamborghini's](<https://www.thedrive.com/article/10376/lamborghini-ceo-talks-about-job-opportunities-and-innovation-at-stanford>) design elements.

The event featured lots of great guests, and not just of the human variety. Lamborghini brought out the big guns to attract the crowds, displaying the iconic [Muira SV](<https://www.thedrive.com/vintage/3890/is-the-lamborghini-miura-the-most-beautiful-car-ever>), Aventador S, Huracan Performante, and Huracan Spyder. American fashion blogger Scott Schuman also attended the event, arriving in an [Aventador](<https://www.thedrive.com/new-cars/7223/the-7-things-we-love-about-the-new-lamborghini-aventador-s>) Roadster that he drove all the way from Florence in.

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