---
title: "Lexus Has Big Plans for the U.S. Open"
description: "Lexus is taking a nine-iron to the competition at the world's most prestigious golf tournament."
date: "2017-06-12"
modified: "2017-06-12"
authors:
  - name: "Chris Constantine"
    link: "https://www.thedrive.com/authors/chris-constantine"
url: "https://www.thedrive.com/article/11417/lexus-has-big-plans-for-the-u-s-open"
categories:
  - "Lexus News"
  - "News"
  - "News by Brand"
tags:
  - "golf"
  - "lc 500"
  - "Lexus"
  - "News"
  - "US Open"
---

# Lexus Has Big Plans for the U.S. Open

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2017/06/lexus-image.jpg>)
*\<em\>www.thedrive.com</em>*

Lexus is trying to resituate itself as the [top](<https://www.thedrive.com/article/8802/lexus-aims-to-dethrone-mercedes-in-the-prestige-department>) dog in luxury, so it's going to take to the green in its latest advertising campaign. The luxury car company will [partner](<https://pressroom.toyota.com/releases/lexus+drives+premium+experience+117+us+open+championship.htm>) with the U.S. Open this year to show off its latest models and launch the Lexus Performance Experience, to give fans and players alike a taste of its new vision. This isn't a surprise to golf and Lexus fans though, as this will be the 11th straight year that Lexus teams up with the famed event.

People attending the U.S. Open will be able to experience a number of difference activities created by Lexus, as well as get a good look at the gorgeous new [LC 500](<https://www.thedrive.com/new-cars/6495/the-lexus-lc500-flies-the-coupe>).

Lexus is going to be super busy at the Open, as the brand is pushing the newest iterations of the [LS](<https://www.thedrive.com/new-cars/8179/2018-lexus-ls-500h-debuts-at-geneva-motor-show>) and LX series. It will loan nearly 300 cars to players and officials at the event, and provide exclusive looks at all of its new models. Before the event takes place, Lexus is taking a 47-day tour across the country; it will visit tourist attractions and popular spots around the Midwest, then end at [Erin Hills](<https://erinhills.com/>) in Wisconsin on June 12th for the championship.

The Lexus Performance experience will provide spectators lots of activities to take part in when they aren't watching the tournaments. It will feature displays for people to peek at the luxurious [LS 500H](<https://www.thedrive.com/new-cars/8179/2018-lexus-ls-500h-debuts-at-geneva-motor-show>) sedan and drool over the sporty LC 500H. Lexus will also provide a golf simulator at specific holes for fans to feel like Phil Mickelson and Tiger Woods. (Well, maybe less the latter.) If a participant gets a hole in one, they'll be awarded a lease of a new RX 350 crossover.

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