---
title: "FIA Formula E: Young Fans Are Flocking to the Electric Racing Series"
description: "Formula E's social media strategy has allowed them to successfully engage with fans in the 13-34 age bracket."
date: "2018-04-10"
modified: "2018-04-10"
authors:
  - name: "Jerry Perez"
    job_title: "Deputy Editor"
    link: "https://www.thedrive.com/authors/jerry-perez"
url: "https://www.thedrive.com/accelerator/20003/fia-formula-e-young-fans-are-flocking-to-the-electric-racing-series"
categories:
  - "News"
  - "Racing"
tags:
  - "electric car"
  - "Electric Vehicle"
  - "FIA"
  - "Formula 1"
  - "Liberty Media"
  - "racing"
  - "Racing News"
---

# FIA Formula E: Young Fans Are Flocking to the Electric Racing Series

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2018/04/gettyimages-933190864.jpg>)
*\<em\>www.thedrive.com</em>*

The secret for a racing series or for-profit enterprise to remain alive and relevant is to have an ever-growing customer base. As the youngest FIA-sanctioned racing organization, most would think that it'd be too early for [Formula E](<https://www.thedrive.com/start-finish/16659/f1-champ-nico-rosberg-considering-move-to-formula-e>) to have a solid multi-cultural following, but that doesn't seem to be the case.

According to a statement released by the fully electric racing series, young audiences ranging from 13 to 34 years of age are now flocking to [Formula E's social media channels](<https://www.thedrive.com/accelerator/18889/formula-e-will-begin-live-streaming-races-on-twitter>) more than ever. Motivated by first-class video content across various social media platforms, Formula E has seen an increase of 347 percent in interaction from fans in the 13-17 age bracket, and a 54 percent increase in the 18-24 age range.

In addition, the overall engagement between Formula E content and its followers has also continued to grow at an impressive rate, having more than quadrupled (up 330 percent) compared to the series' previous season.

https://twitter.com/_/status/982976586982002688

"The ABB FIA Formula E Championship continues to grow from strength to strength, attracting a new and younger generation of eager and engaged fans," said Alejandro Agag, Founder and CEO of Formula E. "Not only is Formula E appealing to Generation Z, this highly desired audience is leading to renowned road car manufacturers, [automotive brands](<https://www.thedrive.com/accelerator/20006/the-audi-e-tron-vision-gran-turismo-concept-mates-video-games-with-formula-e>) and prestigious partners putting their name to the series and coming together in the shared values of reinventing racing.”

Agag is right. Don't think so? Just look at the tidal wave of changes that Liberty Media has unleashed on [Formula 1](<https://www.thedrive.com/accelerator/19947/liberty-media-lays-out-blueprint-for-f1s-future-at-bahrain-grand-prix>) just to appeal to the same audience that Formula E is pocketing. The dismissal of grid girls, a new logo, different ways for the fans to interact with the brand in person and on social media, an overhaul of F1's media availability guidelines—it's all for a reason.

https://twitter.com/_/status/983396795375026177

"With a clear digital strategy and an always-on content approach, these impressive figures are a result of speaking the same language as our fans and constantly experimenting with new and innovative tools across each platform," added Agag.

With manufacturers like Nissan and [Mercedes-Benz's EQ](<https://www.thedrive.com/accelerator/19779/mercedes-eq-becomes-major-sponsor-in-formula-e-ahead-of-its-official-entry>) brand joining Formula E in the near future, the race for clicks and views is only getting started.

## Author
Jerry is responsible for upholding The Drive's ethos as an audience-first, enthusiast-driven car blog that serves up industry-leading news, reviews, culture, and motorsport coverage. Overseeing a staff of writers and editors from his home base in Indianapolis, he helps curate the site's daily rundown, as well as its medium- and long-term content strategies. Jerry joined The Drive in 2018 as a writer and worked as news editor and managing editor before becoming the deputy in 2023. As a lifelong car enthusiast and racing fan, Jerry believes that all cars are cool, but the people behind the machines are even cooler. This belief often gives The Drive a slightly different focus from most other car sites, where we explore the humanity behind the machines. When he's not obsessing over the day's biggest stories or hanging out at a race track, Jerry can be found behind the wheel of a car, most likely sharing a laugh with his teenage son or daughter.

### Author social links  
[Instagram](<https://www.instagram.com/drive_jerry/>)