---
title: "Formula E Will Begin Live Streaming Races on Twitter"
description: "Formula E will begin experimenting with social media streaming platforms in different target markets."
date: "2018-03-01"
modified: "2018-03-01"
authors:
  - name: "Jerry Perez"
    job_title: "Deputy Editor"
    link: "https://www.thedrive.com/authors/jerry-perez"
url: "https://www.thedrive.com/accelerator/18889/formula-e-will-begin-live-streaming-races-on-twitter"
categories:
  - "News"
  - "Racing"
tags:
  - "Electric Vehicle"
  - "FIA"
  - "Japan"
  - "Racing News"
  - "twitter"
---

# Formula E Will Begin Live Streaming Races on Twitter

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2018/03/2-_j6i3741.jpg>)
*\<em\>www.thedrive.com</em>*

Formula E recently announced that it will live stream the [Mexico City E-Prix](<https://www.thedrive.com/watch-this/8876/watch-this-formula-e-racer-pop-a-wheelie-at-the-mexico-city-eprix>) this weekend through Twitter's video platform, but it will only be shown live in Japan. This marks the first time any major racing series is teaming up with a social media brand, and it appears to be the beginning of a much larger campaign that could include other countries in the near future.

The partnership—a first of its kind—aims to [reach a larger audience](<https://www.thedrive.com/accelerator/18854/f1-tv-formula-1-streaming-service-announced>) through non-paid viewing platforms, and cater to millennials who might be more inclined to watch [Formula E](<https://www.thedrive.com/accelerator/18181/di-grassi-second-gen-formula-e-car-could-surpass-186-mph>) than other traditional racing series. While nobody can bet on the exact future of Formula E, which is seen by many racing diehards as the "anti-F1," one thing is crystal clear, the series' management team is doing everything it possibly can to find its own unorthodox place in a complex motorsports world.

![message-editor%2F1519928025933-1-\_mgl9475.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1519928025933-1-_mgl9475.jpg>)
*FIA Formula E ChampionshipRound 4 - Santiago ePrixSantiago, Chile, *FIA**

"We’re always looking for new and innovative ways to bring the racing closer to fans, as well as enhancing the viewing experience both at home and at the track. This partnership with Twitter is a first for the series and an area we’re looking to expand in the future. The fans in Japan follow Formula E closely, especially with names like [Takuma Sato](<https://www.thedrive.com/accelerator/10758/takuma-sato-wins-the-101st-indy-500>) and Kamui Kobayashi behind the wheel in the past - along with the inclusion of Nissan next season," said Ali Russell, media and business development director at Formula E.

## Author
Jerry is responsible for upholding The Drive's ethos as an audience-first, enthusiast-driven car blog that serves up industry-leading news, reviews, culture, and motorsport coverage. Overseeing a staff of writers and editors from his home base in Indianapolis, he helps curate the site's daily rundown, as well as its medium- and long-term content strategies. Jerry joined The Drive in 2018 as a writer and worked as news editor and managing editor before becoming the deputy in 2023. As a lifelong car enthusiast and racing fan, Jerry believes that all cars are cool, but the people behind the machines are even cooler. This belief often gives The Drive a slightly different focus from most other car sites, where we explore the humanity behind the machines. When he's not obsessing over the day's biggest stories or hanging out at a race track, Jerry can be found behind the wheel of a car, most likely sharing a laugh with his teenage son or daughter.

### Author social links  
[Instagram](<https://www.instagram.com/drive_jerry/>)