---
title: "Hyundai Challenges BMW in Olympic Bobsleigh Racing"
description: "BMW is not the only auto manufacturer to apply its racing technology to Olympic feats."
date: "2018-02-20"
modified: "2018-02-20"
authors:
  - name: "Justin Hughes"
    link: "https://www.thedrive.com/authors/justin-hughes"
url: "https://www.thedrive.com/accelerator/18634/hyundai-challenges-bmw-in-olympic-bobsleigh-racing"
categories:
  - "Hyundai News"
  - "News"
  - "News by Brand"
  - "Racing"
tags:
  - "BMW"
  - "carbon fiber"
  - "olympics"
  - "WRC"
---

# Hyundai Challenges BMW in Olympic Bobsleigh Racing

![](<https://www.thedrive.com/wp-content/uploads/images-by-url-td/content/2018/02/brandstory-n-bobsleigh-team-getting-ready-start-original.jpg>)
*\<em\>www.thedrive.com</em>*

We already discussed how [BMW worked with the German Olympic bobsleigh team](<https://www.thedrive.com/article/17515/bmw-designs-bobsleigh-for-german-olympic-team>) to design and build its "bob," resulting in [a tie with Canada for the gold medal](<https://www.olympic.org/pyeongchang-2018/results/en/bobsleigh/medals-and-ranking-2-man.htm>). But BMW was not the only auto manufacturer with Olympic dreams. [Hyundai has been helping the South Korean bobsleigh team](<https://www.hyundai.com/worldwide/en/brand-story/n/bobsleigh>), in its own efforts, with high hopes for a home team victory in PyeongChang, South Korea.

![message-editor%2F1519145409093-brandstory-n-bobsleigh-top-view-sled-names-functions-original.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1519145409093-brandstory-n-bobsleigh-top-view-sled-names-functions-original.jpg>)
**Hyundai**

While BMW has a long distinguished motorsport history, Hyundai is better known in North America for cheap econoboxes like the [Accent](<https://thestore.thedrive.com/>) and SUVs like the [Santa Fe](<https://thestore.thedrive.com/>). Yet Hyundai has competed in the World Rally Championship on and off for years, [most recently with the i20](<https://www.wrc.com/en/wrc/about-wrc/rally-cars/hyundai-i20-wrc/page/792--672-672-.html>), a model not available in the U.S. As a result, Hyundai is no stranger to similar wind tunnel design and carbon fiber construction techniques as BMW.

![message-editor%2F1519145453791-brandstory-n-bobsleigh-riding-high-speed-turn-original.jpg](<https://www.thedrive.com/wp-content/uploads/message-editor/1519145453791-brandstory-n-bobsleigh-riding-high-speed-turn-original.jpg>)
**Hyundai**

Hyundai and the Korea Bobsleigh Skeleton Federation have been working together since 2014 to build a winning bobsleigh for the 2018 Olympics held on their home turf in South Korea. Its goal was a gold medal, but it fell short by just half a second on a 3:17.40 run, resulting in a sixth-place finish. It was a tie for the gold between Germany and Canada with both teams running improbably identical times of 3:16.86.

### Author social links  
[Facebook](<https://facebook.com/justinhughesrfd>)  
[Instagram](<https://instagram.com/justinhughes54>)  
[Twitter](<https://twitter.com/justinhughes54>)