IMSA Expands Streaming Availability, Launches Roku Channel
You won't need cable to watch your favorite team come 2018.
Much like other major racing series including Formula 1, International Motor Sports Association has been working towards streaming to a broader audience via the World Wide Web. Existing efforts include making the IMSA TV app Chromecast compatible, and now, the series has announced that it is launching a Roku channel that allows fans to view and stream races without cable television.
This new platform will allow IMSA to broadcast races from all of its main and support series including IMSA WeatherTech SportsCar Championship, IMSA Continental Tire SportsCar Challenge, IMSA Prototype Challenge Presented by Mazda, Porsche GT3 Cup Challenge USA by Yokohama, and Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama.
Additional available content will include qualifying rounds as well as "Sights and Sounds" features that have been made popular on the series' YouTube channel. This on-demand streaming will help incorporate IMSA action into Roku's entertainment base which has been growing exponentially, eclipsing 15 million monthly active accounts earlier in the year.
"We couldn’t be prouder of the video content that our IMSA Productions team produces on a weekly basis, and this IMSA Roku channel presents a unique opportunity to get that content in front of a new audience,” said IMSA vice president, marketing, David Pettit.
“We wouldn’t have launched this channel if we couldn’t do it the right way and that includes providing our fans and prospective new fans with compelling video content across the board.”
This move will help IMSA reach a greater audience and put strong competitors like Team Penske / Acura and Wayne Taylor Racing on display. This coverage will also be handled by the revered IMSA productions team that has taken home 11 Telly awards for its outstanding work in the television field.
- RELATEDBAR1 Motorsports Targets IMSA LMP2, Le Mans ReturnThe team finished first and second at Petit Le Mans earlier in October.READ NOW
- RELATEDPorsche Finishes The IMSA Season With Two NAEC Titles At The Petit Le MansA pair of podiums in GTD and a Porsche factory driver winning overall gives this race in Georgia extra meaning for the Porsche Motorsport teamREAD NOW
- RELATEDMotorsports Photography: The Art Of Racing – IMSA Night Racing At Motul Petit Le MansNight racing is a rare treat. It's taxing on drivers and photographers alike. But when it comes together, it makes for striking photography.READ NOW
- RELATEDIMSA WeatherTech Sportscar Championship At Laguna SecaThe Drive had a friend at the race who got some amazing shots for us.READ NOW
- RELATEDTeam Penske Unveils 2018 Acura ARX-05 DPI Race Car for IMSA WeatherTech ChampionshipA new challenger hatches at The Quail in Monterey.READ NOW