British Sports Car Maker BAC Is Setting Up Shop in the United States
Part of an OEM rollout strategy, the small-batch automaker of the Mono opens up shop in Sonoma, California.
Briggs Automotive Company (BAC), the maker of the critically acclaimed Mono, has set up shop in Sonoma California, as part of a direct OEM rollout strategy in the United States. The small British automaker is ready to play in the big leagues.
The single-seater Mono, BAC's only current model, has already been on sale in the States through partnerships between dealers and the automaker, but BAC has set up shop here to provide its own factory assembly, sales, and maintenance to its stateside customers.
Neill Briggs, co-founder of BAC—the "B" in BAC stands for "Briggs"—is excited about the move. "Our venture in the United States of America is born out of extensive industry research," he said. "It’s the biggest and most informed supercar territory in the world, which is why it’s at the very top of our global sales strategy. BAC USA is another string to BAC’s bow and we’re looking forward to sharing the Mono dream across the Atlantic even more."
Heading up the U.S/ operation is Mark Raynoc, BAC's COO and president of BAC USA. He added: "By offering factory presence in the U.S., buyers can benefit from added peace of mind and we can attract new customers to experience the Mono." With a proposed 8-10 dedicated BAC dealers by the end of the year, that number of customers can hopefully grow.
The outgoing 2016 Mono comes with a four-cylinder 2.5-liter Mountune engine that's good for 305 horsepower, and with a featherweight body (less than 1,300 pounds), it reaches 60mph in 2.8 seconds. We can't wait to get our hands on one.
