Uber's New Website "Movement" Opens Up the Company's Treasure Trove of Traffic Data

All that information the company is constantly covering up? Uber's ready to share it. 

Uber holds a massive amount of user and traffic data that, until now, has been a closely guarded black box of statistics. But in a bid to play nice with the city officials across the world that Uber often finds itself at odds with, the ride-hailing company is opening up its data to the public in the form of a new website called Movement.

The Movement microsite reveals traffic patters and travel times for multiple cities, using anonymized data generated from hundreds of thousands of vehicles and billions of rides given over the past several years. The information can be used to help cities identify traffic patterns that could be taken into consideration during public transportation planning sessions, and it could also be used to appease regulators who are petitioning the company to share more detailed ride information with them.

Most taxi and transportation companies regulated by states and cities report individual transactions for public safety and rule enforcement. However, Uber has historically kept its ride-sharing data to itself, citing customer privacy concerns; the company also vigorously fights all attempts to force it to share any data with lawmakers.

Uber is facing public hearings in New York City this week to discuss proposed rules that would require it to report ride pickups times, neighborhood destination, arrival times, and carpooling data. In addition to helping the city monitor unsafe driving, driver fatigue, and unfair pay practices, the information could help ensure contracted drivers aren't picking up airport fares illegally, according to information obtained by Bloomberg.

Data shared on Movement will be available to city planners and other transportation officials at first however, Uber says it will eventually be open to the general public.