Buying a New Chevy? Pick It Up at Daytona

Chevrolet Delivery Center lets customers receive new metal at one of America’s speed temples—then drive it on-track.

Chevy Delivery Center

The Daytona International Speedway hosts two historic and monumental events on the motorsports calendar: NASCAR’s Daytona 500 and the Rolex 24 endurance race. Chevrolet has a huge place in both races—two Corvettes just dominated their GTLM class at last month’s Rolex, and Daytona 500 pole-sitter Chase Elliott drives a Chevrolet, as does race favorite Dale Earnhardt Jr. And later this year, the Bowtie brand’s link to the speedway will be enhanced further by the Chevrolet Delivery Experience at Daytona, which will allow new Chevy buyers to run hot laps on the high banks without risk of appearing in Volusia County mug shots.

The Chevrolet Delivery Center, which will look like a dealership, is being built across from Gatorade Victory Lane. When you visit your local Bowtie showroom to buy a car, you’ll have the option to take delivery at Daytona. Chevy hasn’t yet identified which of its products will be eligible, nor the price; however, the automaker offers a $990 option to Corvette buyers who want to procure their cars at the National Corvette Museum and get a tour of the Bowling Green facility where their cars were built. That figure seems about right for Daytona as well.

The premium will get you a tour of the Daytona International Speedway’s 500-acre grounds, plus an “on-track driving experience” around the tri-oval and that 31-degree banking through Turn 3—good luck keeping those laps at the manufacturer’s recommended engine break-in speeds. If you plan to wager on lap times in your brand-new Malibu, you’d do well refer to Elliott’s technique but don’t be afraid to get up high through Turns 3 and 4.

Following your debrief with the pit crew, the Chevrolet emcees will hand over a souvenir and a certificate of authentication for your trophy cabinet. You’ll be free to make your way home at civilian speeds afterward, that pungent new car smell infused with the heady scent of victory. The Daytona Delivery Center is scheduled to open later this year.