Dodge Challenger SRT Demon Will Haunt New York

The automaker will resurrect the Demon moniker first used in 1971.

Dodge plans on taking its muscle car game to extremes with the New York Auto Show introduction of the 2018 Dodge Challenger SRT Demon—a car whose tire-massacring potential seems promising, given the success of the outgoing SRT Hellcat.

The new performance halo car is evidence of Dodge’s focus and insistence on keeping the tradition of the American muscle car—and its following—alive. Tim Kuniskis, Head of Passenger Car Brands for FCA North America, stated, “Most cars attempt to be everything to everybody. Then there are the rare few that revel in a single objective, rendering them totally irresistible to a subculture. The Dodge Challenger SRT Demon is conceived, designed and engineered for a subculture of enthusiasts who know that a tenth is a car and a half second is your reputation." in a press release that also debuted the car's new logo.

The last time Dodge toyed with the iconic Demon nameplate was with the Demon Concept sportscar, a lithe Miata-fighter that debuted in Geneva ten years ago. In 1971 the name was affixed to the fastback version of the Dodge Dart and, in Demon 340 guise, was a legendary muscle car in its own right.

So don’t expect Dodge’s performance wing, or its precious Demon brand, to get diluted anytime soon. Specifics on the 2018 Challenger SRT Demon are scarce, but Dodge has built out a dedicated microsite that will keep its faithful updated with teasers.

Head to www.ifyouknowyouknow.com to stay current as we approach the Demon's unveiling at the 2018 New York International Auto Show.