Drive Wire: Hyundai Announces New Luxury Line

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Big luxury news from Hyundai…the Korean auto manufacturer has announced a new luxury line under the Genesis badge. The new marque will stand as a totally separate brand and, Hyundai says, will feature six new models by 2020. The Genesis “wing” badge is being redesigned to represent the entire line, which will feature a naming convention of the letter “G” followed by 70, 80, 90 and so on. Details of the actual cars are sparse, but we’re told they will feature advanced driving dynamics, a hassle-free ownership experience and, of course, every bell and whistle your pampered heart desires.