Hate IndyCar’s New Logo? Here Are 5 Alternatives

The Drive’s in-house design guru rights a visual wrong.  

IndyCar

The Verizon IndyCar Series finally released a new logo on Friday evening, and the design is…different. You know, insofar as other logos are interesting, inspiring and/or clever. Broadcast numbers might be up, but the single-seat racing series is still looking for attendance stability and figuring out how to market its star power. Now, IndyCar’s logo looks like someone drove a clip art truck into a Verizon storefront, then cobbled the pieces together in MS Paint, blindfolded. No bueno.

As you’d expect, reactions to the new banner haven’t exactly been positive:

To be clear: We love IndyCar. It is still the pinnacle of North American motorsport, a series with incredible heritage that helped establish our nation’s finest wheelman, Foyt and Mears and Andretti. We want IndyCar to succeed. So, from The Drive’s in-house graphic guru, Adam Lowe, here are 5 alternatives to the sport’s bland new logo:

Adam Lowe/thedrive.com
Adam Lowe/thedrive.com
Adam Lowe/thedrive.com
Adam Lowe/thedrive.com
Adam Lowe/thedrive.com