NASCAR CEO Brian France Endorses Donald Trump

Nobody ever went broke underestimating the taste of the American public.

Nascar donald trump
Todd Warshaw/Getty Images for Texas Motor Speedway

From the annals of Game Recognizes Game, Brian France, CEO of NASCAR, a bloated, high-flash entity cagey about its current state of infrastructure and finances, has endorsed Donald Trump, same. France, who has called Trump a friend for two decades, announced his support yesterday, citing a suggested propensity for success (“He wins with his family” [?]) as the reason for his endorsement. The news comes on the heels of similar pledges of support from drivers like Bill and Chase Elliott, David Ragan and Ryan Newman. NASCAR, which has fielded accusations that it unfairly manipulates races with irregular restriction plates and bogus debris flags, is edging ever further from sport towards theater. It makes sense that the association’s big shots are backing a showman.

PT Barnum, papa of pomp, grandmaster of grift and American founding father—of national persona if not our governmental system—once quipped that “nobody ever went broke underestimating the taste of the American public.” As Donald Trump’s relentless vulgarity and beady-eyed malice have taken poll after poll, state after state, that adage moves ever closer to deserving its own engraved stone on the national mall. (Lettering, of course, in gold.) Mr. France—whose fortune rests atop a vulgar plateau of brutal crashes, contrived fistfights, incomprehensible point-scoring schemes and generally mediocre racing—must have recognized as much years ago. Political endorsements? Maybe make NASCAR great again first.